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“Growing up, I would teach my little sisters how to cook. I loved instilling confidence in them; seeing their talents grow. It’s the same when I post online. I want to give my followers that confidence, to show them that cooking delicious and nutritious food doesn’t have to be difficult! It feels natural to share that with them.”

Warm, down-to-earth, and passionate about authentic family food, it’s easy to see why Nisha Parmar has become an internet cooking sensation! Her original recipes and step-by-step video guides have attracted an avid online following of famous faces, amateur cooks, professional chefs and everyday food-lovers.

Keen to endorse products and causes she admires, Nisha has partnerships with several major UK brands and charities, including Kenwood UK, Chelsea Football Club, Barnados, Bart Spices, Anchor Butter, Unicef Soccer Aid, Itsu, Pasta Evangelists, and Gozney Pizza Oven. She is also a proud supporter of UK small businesses.

Contact nikki@flavourmanagement.com

From a very young age food and cooking fascinated me

I remember watching cookery shows when I was about 6 and then pretending I was actually on TV teaching people how to cook! My mum would always say to me I need to learn how to make round chapatis by age 8 otherwise no one would marry me! I didn’t want to cook Indian food, I wanted to learn all this different food I’d seen on television. In the 80s the only exposure I got to different food was school dinners! I loved my school dinners.

My first taste of roast chicken, sausages and mash and Pasta! I was hooked, I was intrigued. Then it began. I started to cook simple dishes I would have at school and realised I could eat whatever I wanted if I cooked it myself. My signature dish aged 10 was a vegetable Lasagne! It would take me 3 hours to make but the family loved it and then I was addicted, I had fallen in love with cooking.

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